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C. KELLY LARSON

Writer | Editorial Lead | Content Strategist

LIFESTYLE. TRAVEL. PERSONAL FINANCE.

Portfolio

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About Me

Welcome! I'm Kelly Larson, and I’ve spent the last 14 years writing and editing lifestyle, fashion, travel, and personal finance content. And... a bunch of other stuff. My portfolio is diverse, but I zero in on what I'm great at and what I truly enjoy.

I cut my editorial teeth in 2010 as the founding editor of a hyper-local daily newsletter centered around noteworthy restaurant and hospitality openings in my city. Since then, I've penned and polished hundreds of articles and collaborated with cross-functional teams across a diverse range of verticals as a managing editor, writer, and branded content lead. I balance meticulously researched, data-driven, SEO-optimized content with a reader-first approach and a healthy dose of wit.

When I'm not putting finger to keyboard, you can find me running, attempting DIY projects around the house, and exploring the outdoors with my wife, two sons, and golden retriever mix, Mitch.

Take a look around and shoot me a message if you'd like to chat about a potential collaboration. Or if you just want to compare notes about our favorite so-bad-they're-good '90s movies.

Point Break, by the way.

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Brand Collaborations

I’ve Produced Editorial Articles and Branded Content Packages for These Brands and More

My Work In The Wild

Throughout my career, I've been selectively sharpening my skills across three core categories: Lifestyle, Travel, and Personal Finance. But while those are my bread and butter, I've also written and edited content across a diverse range of other verticals and mediums. Not finding what you're looking for here? Let me know. I've got plenty of other pieces we can sift through.

Fashion & Lifestyle

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Travel

Personal Finance

Portfolio

"Kelly Larson was my editorial right hand for more than four years. He helped to establish the bedrock of editorial principles for our growing team, tightening up processes and establishing precedent that became solid best practice. He managed a critical team of editors designed to support editorial SEO, and was our editorial lead for branded, working with our sales team to sell interesting pitches and evolving our writers to success. He was also our point person for external contractors and a stable of topical experts.

Equally important, he is a good guy who instills trust in the team through lighthearted guidance and support."

Kelly Waggoner
Editor in Chief, Finder

"Kelly is the type of manager we all hope to have or aspire to be. He is compassionate while also pushing you to be your best.

He is supportive, encourages free thinking and is a fantastic sounding board that usually results in success.

Oh, and he is a tremendous editor and has an approach that is infectious."

Jared Macarin, CEPF
Editor, Home Solutions

★★★★★

"Kelly is a talented editor and people manager who would be an asset to a high-performing content team.

He has experience creating content calendars, mapping content team capacity, leading high-value page working sessions, and editing across a multitude of personal finance and home service topics.

Kelly cares deeply about the quality of his work and the success of his team, making it not only a pleasure to work with him but also fulfilling to see the result in top-notch content that ranks highly and engages readers."